I am witnessing a growing need for more clarity among IT teams regarding AI and Automation. They see competitors touting AI initiatives and feel pressured to follow suit, often without even grasping the fundamental differences between AI and automation. Everyone wants to implement AI, but they do not realize that they have yet to scratch the surface of basic automation.
In a recent event at a client, the management heads announced an AI workshop day and their plans to implement AI into their development process. However, as the workshop started, I observed the lack of technical know-how regarding AI. Even developers struggled to differentiate between rule-based automation and the more complex, adaptive nature of AI. This knowledge gap has led to unrealistic expectations and misaligned strategies.
Let me cite another example from a client and elaborate. A year back the business management was pushing to implement an AI-driven customer service chatbot, which was the need of the hour, and went live with some cutting-edge services and technology. However, since its implementation, the chatbot did not see much traffic. As I tried to understand the reasons were several:-
- Poor integrations to existing systems like CRM, customer service tools, or even marketing automation. This meant the chatbot could not even access or update customer information in real time. Everything was done manually.
- It lacked typical customer interaction functionalities like personalization, order tracking, appointment scheduling, and even FAQs efficiently as it lacked automated processes.
- It could not seamlessly hand off to a human agent
- finally, the bot engine lacked sufficient training and updates.
All of the above reasons are directly related to the lack of automation in various aspects of IT and business.
One initiative that hopefully works is to begin by asking teams to map out their current automated processes. This exercise usually reveals significant gaps and helps shift the focus from AI to necessary automation steps.
As we read and learn from others successful AI implementation is a journey, not a destination. It requires a solid foundation of automated processes, clean data, and a clear understanding of organizational goals. Until this reality is grasped, AI initiatives will continue to fall short of expectations.